Introduction Communication is an indispensable organizational developmental tool. It permeates every facet of the organization. It is a crucial instrument of social interactions and a medium through which all relationships are established and maintained. Communication is the transmission of common understanding through the use of symbols. The term communication is derived from the Latin word. (Communis), which means “to share” (Ezezue, 2008) Sharing denotatively implies “partaking” “co-operating” hence it is a social activity, but unless a common understanding results from the transmission of symbols (verbal or non-verbal), there is no communication, (Donnelly, et al., 1984) . Communication and Strategic Management Defined Communication has been defined and explained in different ways by intellectuals of diverse interests and disciplines in management, psychology, and sociology. Communication touches every aspect of life including the domestic, business, and social interac...
Introduction The Ansoff Matrix, created by the American planning expert Igor Ansoff, is a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It presents four alternative growth strategies in the form of a 2x2 table or matrix. What is the Ansoff Matrix? The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth. The matrix shows four strategies that can be used to help a firm grow and also analyzes the risk associated with each strategy Figure 1 Source: (Corporate finance Institute, 2015) . Understanding the Ansoff Matrix The matrix was developed by applied mathematician and business manager, H. Igor Ansoff, and was published in the Harvard Business Review in 1957. The Ansoff Matrix has helped many marketers and executives better understand the risks inherent in gro...