Leadership and Strategic Management

Introduction Communication is an indispensable organizational developmental tool. It permeates every facet of the organization. It is a crucial instrument of social interactions and a medium through which all relationships are established and maintained. Communication is the transmission of common understanding through the use of symbols. The term communication is derived from the Latin word. (Communis), which means “to share” (Ezezue, 2008) Sharing denotatively implies “partaking” “co-operating” hence it is a social activity, but unless a common understanding results from the transmission of symbols (verbal or non-verbal), there is no communication, (Donnelly, et al., 1984) .   Communication and Strategic Management Defined Communication has been defined and explained in different ways by intellectuals of diverse interests and disciplines in management, psychology, and sociology. Communication touches every aspect of life including the domestic, business, and social interac...

Introduction The Ansoff Matrix, created by the American planning expert Igor Ansoff, is a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It presents four alternative growth strategies in the form of a 2x2 table or matrix. What is the Ansoff Matrix? The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth. The matrix shows four strategies that can be used to help a firm grow and also analyzes the risk associated with each strategy     Figure 1            Source:  (Corporate finance Institute, 2015) . Understanding the Ansoff Matrix The matrix was developed by applied mathematician and business manager, H. Igor Ansoff, and was published in the Harvard Business Review in 1957. The Ansoff Matrix has helped many marketers and executives better understand the risks inherent in gro...

Introduction The function of coordinating the efforts of people to achieve goals and objectives through efficient and effective use of resources is known as management. Management involves planning, organizing, staffing, leading and controlling to accomplish desired aims. Resourcing includes manipulation of human resources, financial resources, technological resources and natural resources. All the resources are limited in nature. Strategy is very important for an organization due to the limitation of resources. Strategy The word strategy has so many meanings itself and all these meanings are useful, important and relevant to the people who are setting strategy for their organizations and corporations. Various authors have drawn their attention to the concept of strategy. The word strategy derives from the Greek word “strategos”, the meaning comes from the roots of “army”. The meaning of strategy is the planning of destroying enemies by effectively using the resources. Therefore the co...